Yes Website design rules over content of the website since website is Basically design for humans not for search engines like google.com ,yahoo.com or bing.com
We all designed our website for promoting or sharing our best expertise in our domain. But due to certain competion over search engines page ranking (SERP) many developers compromise design over other factors which affect seo rank.
But our perception over website development is for design a proper professional designed website for client who visit our website by surfing and get attracted towards the overall design concept and get valuable assets.
So we have to design a website concept just for humans not for automated search engines.
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vikas agrawal